Behind the Secenes
Behind the Secenes

My Professional Story

Ambitions

Enhance Tourism Management:

  • Utilize extensive experience and knowledge to optimize tourism management practices, ensuring destinations maximize their potential while minimizing negative impacts.

Foster Value Chain Development:

  • Implement strategies to strengthen the tourism value chain, creating opportunities for local businesses, entrepreneurs, and communities to participate and benefit equitably from tourism activities.

Build Capacity:

  • Facilitate capacity-building initiatives aimed at empowering local stakeholders, including training programs, knowledge-sharing platforms, and skill development workshops, to enhance their ability to engage effectively in the tourism sector.

Promote Sustainable Practices:

  • Advocate for and implement sustainable tourism practices that prioritize environmental conservation, cultural preservation, and social responsibility, thereby ensuring the long-term viability of tourism destinations.

Cultivate Strategic Partnerships:

  • Forge partnerships with global-focused organizations, government agencies, NGOs, and private sector entities to leverage collective expertise, resources, and networks in pursuit of shared objectives.

Drive Economic Growth:

  • Contribute to the economic growth of target regions by leveraging tourism as a catalyst for job creation, revenue generation, and inclusive economic development.

Champion Innovation:

  • Embrace innovation and technology to enhance the visitor experience, optimize destination management, and create new opportunities for sustainable tourism entrepreneurship.

Advocate for Policy Reform:

  • Engage with policymakers at local, national, and international levels to advocate for policy reforms that support sustainable tourism development, foster investment, and remove barriers to growth.
Credentials Earned
  • Professional Member of Chartered Institute of Marketers
  • Specialized in capacity enhancement methodologies, equipping stakeholders with essential growth tools.
  • Certified in tourism business management, honing strategic oversight capabilities.
  • Accredited in hotel management, mastering industry-specific leadership competencies.
  • Qualified in front office operations, ensuring top-tier guest relations and administrative proficiency.
Professional Triumphs
  • Tourism Sector Impact: Instrumental in the expansion and refinement of Malawi’s tourism industry, catalyzing economic and infrastructural development.

  • Capacity-Building Leadership: Orchestrated and executed numerous training initiatives, markedly enhancing business operations and promoting sustainable practices.

Career Timeline
  • Founding Visionary & Principal Consultant              2019 – Present

    Hospitality Consult Africa & Marketing Soul Africa, Lilongwe Malawi.

  • Head of Sales, Marketing & Distribution                  Jan 2010 – Jan 2019

    Senior Level  Management Protea Hotel by Marriott Blantyre Ryalls, Blantyre Malawi

  • Sales & Marketing Manager                                    May 2008 – Dec 2009

           Senior Level Management Hotel Lilongwe, Malawi

  • Retail Operations Manager                                      Nov 2006 – May 2008

    Mid Level Management at Starbucks Coffee Company (UK) Ltd

  • Catering Manager                                                    April 2003 – Oct 2006

    Mid Level Management at Quadrant – Compass Group UK & Ireland

  • Student                                                                      Jan 2000 – Dec 2002

    Ecole Hoteliere de Lausanne, EHL Group  Switzerland.

     

     

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