Ambitions
Enhance Tourism Management:
- Utilize extensive experience and knowledge to optimize tourism management practices, ensuring destinations maximize their potential while minimizing negative impacts.
Foster Value Chain Development:
- Implement strategies to strengthen the tourism value chain, creating opportunities for local businesses, entrepreneurs, and communities to participate and benefit equitably from tourism activities.
Build Capacity:
- Facilitate capacity-building initiatives aimed at empowering local stakeholders, including training programs, knowledge-sharing platforms, and skill development workshops, to enhance their ability to engage effectively in the tourism sector.
Promote Sustainable Practices:
- Advocate for and implement sustainable tourism practices that prioritize environmental conservation, cultural preservation, and social responsibility, thereby ensuring the long-term viability of tourism destinations.
Cultivate Strategic Partnerships:
- Forge partnerships with global-focused organizations, government agencies, NGOs, and private sector entities to leverage collective expertise, resources, and networks in pursuit of shared objectives.
Drive Economic Growth:
- Contribute to the economic growth of target regions by leveraging tourism as a catalyst for job creation, revenue generation, and inclusive economic development.
Champion Innovation:
- Embrace innovation and technology to enhance the visitor experience, optimize destination management, and create new opportunities for sustainable tourism entrepreneurship.
Advocate for Policy Reform:
- Engage with policymakers at local, national, and international levels to advocate for policy reforms that support sustainable tourism development, foster investment, and remove barriers to growth.
Credentials Earned
- Professional Member of Chartered Institute of Marketers
- Specialized in capacity enhancement methodologies, equipping stakeholders with essential growth tools.
- Certified in tourism business management, honing strategic oversight capabilities.
- Accredited in hotel management, mastering industry-specific leadership competencies.
- Qualified in front office operations, ensuring top-tier guest relations and administrative proficiency.
Professional Triumphs
Tourism Sector Impact: Instrumental in the expansion and refinement of Malawi’s tourism industry, catalyzing economic and infrastructural development.
Capacity-Building Leadership: Orchestrated and executed numerous training initiatives, markedly enhancing business operations and promoting sustainable practices.
Career Timeline
Founding Visionary & Principal Consultant 2019 – Present
Hospitality Consult Africa & Marketing Soul Africa, Lilongwe Malawi.
Head of Sales, Marketing & Distribution Jan 2010 – Jan 2019
Senior Level Management Protea Hotel by Marriott Blantyre Ryalls, Blantyre Malawi
Sales & Marketing Manager May 2008 – Dec 2009
Senior Level Management Hotel Lilongwe, Malawi
Retail Operations Manager Nov 2006 – May 2008
Mid Level Management at Starbucks Coffee Company (UK) Ltd
Catering Manager April 2003 – Oct 2006
Mid Level Management at Quadrant – Compass Group UK & Ireland
Student Jan 2000 – Dec 2002
Ecole Hoteliere de Lausanne, EHL Group Switzerland.